Fuller’s London Pride To Support Grassroots Rugby With New Premiership Rugby Agreement

Premiership Rugby can today announce a multi-year partnership with Fuller’s London
Pride. The agreement will see Fuller’s London Pride become the Official Beer of Premiership
Rugby, reinforcing the brand’s heritage with rugby; from supporting the game’s grassroots
community clubs up to the elite level, and as an iconic ale enjoyed by fans and players alike
for generations.

Fuller’s London Pride launched the partnership today with the help of Harlequins scrum-half,
Danny Care. The former England player has made 307 appearances in the top-flight of English
Rugby, scoring more than 400 points. Care, 34, whose Twickenham Stoop home ground is just
a few miles away from the home of Fuller’s London Pride, the Griffin Brewery in Chiswick, was
given a tour by head brewer Guy Stewart to see first-hand how the iconic ale is created.
As well as now being the Official Beer of Premiership Rugby, Fuller’s London Pride is also the
current beer partner for the British & Irish Lions, and it will look to continue being
the preferred beer of the fans across the seasons ahead.

We’re delighted to announce our partnership with Fuller’s @London_Pride 🍻🏉

Fantastic news to have London Pride on board as Official Beer of Premiership Rugby 🙌👏

Read more on our website 👉 https://t.co/VUCab6Q1Gd#GallagherPrem | #LondonPride pic.twitter.com/Lp2cXo0hkW

— Premiership Rugby (@premrugby) December 22, 2021

Mark Brittain, Chief Commercial Officer of Premiership Rugby, said: “We’re proud and excited
to welcome Fuller’s London Pride as the Official Beer of Premiership Rugby. It’s an exciting
time of the Gallagher Premiership Rugby season with friends and family heading home for the
festive fixtures.

“The partnership provides unique Premiership Rugby offers, experiences and rewards to
fans up and down the country and helps us create new and exciting experiences at the
Gallagher Premiership Rugby final.

“As the fans continue to drive this prestigious competition to new heights, we look forward to
working alongside Fuller’s London Pride rewarding the rugby community with experiences to
remember.”

Sam Rhodes, Marketing Director, ASAHI UK, said: “Fuller’s London Pride is synonymous with
rugby, not just in the capital but across the country and beyond – pouring in community
clubhouses and stadia alike. We took this to a new level with the launch of our successful
British & Irish Lions partnership this summer, and we’re immensely excited and proud to be
doing this once again as the Official Beer of Premiership Rugby. Top tier rugby in England is
of the very highest standard, based on the principles of skill, dedication and fun, and our
values align with such traditions. Fans – now more than ever – are desperate for live sport
and together we hope we can maximise their experience on and around match day.”