Building a Legacy: How Impact ‘25 is Changing Women’s Rugby Forever
As the RFU marks the halfway point of its groundbreaking Impact ‘25 programme, the results are already shaping the future of women’s rugby in England. Launched with a £12.13 million investment from the UK Government, the initiative aims to make rugby more accessible for women and girls, ensuring long-term growth and a lasting legacy.
Celebrating Progress at Stockport RUFC
A Love Rugby girls’ festival at Stockport RUFC, hosted by Sale Sharks, served as the perfect backdrop to celebrate the achievements of Impact ‘25. Attended by key figures from the rugby community, politics, and women’s sport, the event highlighted the programme’s multi-generational impact. Among the guests were England Rugby and Sale Sharks player Morwenna Talling, Rugby World Cup winner Katy Daley-McLean, and former champion Gill Burns. Together, they joined more than 80 young players from local schools to showcase the programme’s reach and influence.
Driving Growth and Community Engagement
Impact ‘25 has already supported over 850 clubs nationwide, providing them with the tools to grow and prepare for the upcoming Rugby World Cup. The initiative has driven social change, with 94% of new participants feeling a stronger connection to their community through rugby. Additionally, 82% of new coaches and match officials reported gaining valuable skills that benefit both their personal and professional lives.
More women and girls now see rugby as a sport for everyone, with diversity increasing and clubs being rated as highly welcoming by first-time visitors.
Levelling Up Opportunities
A significant focus of the initiative has been expanding opportunities across all regions, with 33% of Year-2 funding directed towards the north of England. Stockport RUFC, for example, has benefited from multiple Impact ‘25 activations, including coaching and officiating course vouchers, sanitary provisions, club development support, and small grants aimed at making a difference at the grassroots level.
A Game-Changing World Cup on the Horizon
With the Women’s Rugby World Cup 2025 fast approaching, Impact ‘25 is playing a crucial role in setting the stage for a landmark moment in the sport. The tournament will begin in Sunderland on August 22, 2025, culminating in a historic final at Twickenham, where an 82,000-strong crowd is expected.
This funding initiative aligns with the RFU’s Every Rose action plan, aiming to introduce new audiences to the game and inspire the next generation of players. Impact ‘25 has also extended its reach beyond England, supporting female coaches and match officials across all home nations.
Key Figures on the Importance of Impact ‘25
Alex Teasdale, RFU Executive Director of the Women’s Game, emphasized the programme’s impact:
“Ten years ago, female rugby recruitment mainly happened at university. Now, we see huge numbers of under-12s joining the game, supported by great coaching, facilities, and match officials. This isn’t just about growth; it’s about investment leading to real, tangible improvements in the experience of women and girls in sport.”
England international Morwenna Talling echoed these sentiments:
“This is a huge year for women’s rugby, and Impact ‘25 is vital in ensuring anyone who wants to try rugby has the right environment to do so. The sport has given me so much, and I’d encourage everyone to get down to their local club and give it a go.”
Sports Minister Stephanie Peacock highlighted the government’s commitment:
“The Impact ‘25 programme has already transformed rugby, supporting 850 clubs nationwide. By working together with the RFU, we are determined to elevate the game even further.”
Lisa Dodd-Mayne, Executive Director at Sport England, emphasized the broader societal benefits:
“Sport and physical activity improve mental and physical well-being, strengthen communities, and teach valuable life skills. Impact ‘25 is a shining example of how strategic investment can create long-lasting change.”
The Future of Women’s Rugby
With a World Cup on home soil and the ongoing success of Impact ‘25, women’s rugby in England is on the brink of unprecedented growth. While challenges remain in coaching, facilities, and accessibility, the programme is laying the foundation for a sustainable and inclusive future. As Katy Daley-McLean aptly stated:
“This tournament has the potential to be a game-changer, particularly in the North West. Impact ‘25 is ensuring that rugby’s legacy will be one we can all be proud of.”
As the sport continues to break barriers and welcome new participants, one thing is clear—Impact ‘25 is not just about the next game, but about shaping the future of women’s rugby for generations to come.
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