How Should Rugby Clubs Be Using The Guinness Six Nations As A Marketing Tool?
Grassroots rugby clubs play a vital role in the development of the sport at the local level, and it’s important for them to promote themselves in order to attract new players, volunteers, and supporters. With the Guinness Six Nations 2023 tournament fast approaching, now is a great time for clubs to start thinking about ways to raise their profile and get more people involved.
Here are a few ideas for how grassroots rugby clubs can promote themselves during the tournament:
Host a viewing party
Rugby fans love nothing more than getting together to watch the Six Nations, so why not host a viewing party at your club? You could set up a big screen or projector in the clubhouse or on the pitch, and invite members, local residents, and anyone else who might be interested. This is a great opportunity to showcase your club and create a sense of community.
Run a tournament or event
The Six Nations is all about competition, so why not organise your own tournament or event? This could be a mini-rugby tournament for local schools, a touch rugby tournament for adults, or anything in between. This is a great way to get more people involved in the sport, and to show off your club and its facilities.
Partner with local businesses
Many local businesses are keen to support their community and get involved in local events. Consider reaching out to businesses in your area and asking if they’d be interested in sponsoring your club or hosting an event at their venue. This could be a great way to raise funds and increase visibility for your club.
Promote your club online
Make sure to promote your club and its activities on social media and other online platforms. This could include sharing updates on your club’s website and social media channels and creating a free FYB profile, as well as creating promotional materials like flyers and posters. You could also consider using paid advertising on platforms like Facebook or Google to reach a wider audience.
Get involved in your community
Rugby is all about community, and there are many ways your club can get involved and make a difference in your local area. Consider hosting a fundraiser or volunteering your time to help out with local events and initiatives. This will not only promote your club, but also help to build stronger ties with your community.
By following these tips, grassroots rugby clubs can make the most of the Guinness Six Nations 2023 tournament and promote themselves to a wider audience. Whether it’s through hosting events, partnering with local businesses, or getting involved in the community, there are many ways to raise your club’s profile and attract new players, volunteers, and supporters.
